It was withgreat pleasure that we received Smart Waste Portugal’s invitation to presentSonae’s case about Circular Economy at the Portuguese Representation. Thesession, which occurred on the 26th June and had the participationof, among others, João Matos Fernandes, Portuguese Environment Minister,Ambassador Pedro Lourtie and the European Commission’s General Director for theEnvironment, allowed Sonae to share its case in a panel moderated by José MeloBandeira, of Smart Waste Portugal, with the participation of Grupo Amorim andAVE. These companies, just like Sonae, have demonstrated the good practiceadopted in their businesses and spoke of the road to take toward a future thatinterests us all.
The truthis that, since the beginning of our activity, we have always spoken of theefficiency of processes and that this factor is one of the bases for circulareconomy, as well as the modern activity of retail. Nowadays, we work for theenvironment in many ways, such as logistics, electric power consumption,reusing materials for several ends, namely recycling and in projects such asTransformar.te, which you can get to know better here.
We knowthat we have the duty of promoting sustainability and the best practice at thesame time as we ensure the access to a free market for all consumers andcompanies: this is Sonae’s Circular Economy. We know that, to overcome thesechallenges, we need to get to the core of problems and that it demands aneffort from the whole society, namely in the awareness of industries (to investin R&D, new products’ or alternative products’ design and production,governmental institutions (for a better legislation and promotion anddistinction of innovation) and consumers, obviously, to alter their habits.
These arethe great challenges that, I believe, were quite clear in this event. We willkeep on working towards increasing our circular economy and foster others’circular economy. We know it is a difficult mission, but we have a responsibility that we wish to, and we will, accomplish.
Head ofPublic Affairs