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Bruno Mourão

Sonae at Pixels Camp

13 October 2016

Nostalgia is already kicking in as we look back at this unique event in Portugal, three days after the Pixels Camp closed its doors. An amazing 72-hour experience being reunited with friends, putting forward challenges, mingling with the community and, above all, learning a great deal! Over these three days of Pixels (and during the weeks before) we tried to introduce ourselves portraying how technology leverages our retail insignias in different ways.

During the course of the event, we launched four challenges that are particularly relevant for us:

  • Conversational Commerce will certainly be a differentiating factor for digital channels;
  • Predictive Analysis is increasingly becoming a key component of our decision-making process and Machine Learning is enhancing these abilities;
  • Data diversity and dispersion is a challenge we all feel in our everyday lives and our ambition is to consolidate and consequently transformation it into actionable information;
  • Sustainability is a topic that is very much at the top of Sonae’s agenda and we will continue to contribute to maintain it in everybody’s top-of-mind.

Our challenges were also defined through a set of tools we use every day at the company to develop prototypes, such as our eCommerce APIs or datasets with relevant basic information to perform predictive sales analysis. Likewise, our physical presence was also planned in that sense, in the form of a stand that provided countless interactive moments, including the virtual experience of spending a day at Sonae BIT using Google Cardboards.

Additionally, we also tried to contribute with knowledge through talks on Predictive Analysis and Digital Architectures. These two moments were very sought after and allowed to exchange experiences and influence some of the projects. It is always a pleasure to watch these projects being presented at these type of events, but the icing on the cake was to see how our many challenges were addressed and how agile the tools we provided were made. Including Google Cardboards!

I would like to finish by thanking the Cartão Dá team, who provided us with the awards granted to the winners of our challenges, and, of course, to Bright Pixel for putting together a fantastic event. I would also like to invite all of you (including those who did not attend Pixels) to get in contact with us in case you are interested in these topics: you can reach us on Twitter, @BMourao, or through my email.


Bruno Mourão
IT Labs Lead at Sonae BIT

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