Nostalgia is already kicking in as we look back at this unique event in
Portugal, three days after the Pixels Camp closed its doors. An amazing 72-hour
experience being reunited with friends, putting forward challenges, mingling
with the community and, above all, learning a great deal! Over these three days
of Pixels (and during the weeks before) we tried to introduce ourselves portraying
how technology leverages our retail insignias in different ways.
During the course of the event, we launched four challenges that are particularly
relevant for us:
Commerce will certainly be a differentiating factor for digital channels;
- Predictive Analysis is
increasingly becoming a key component of our decision-making process and
Machine Learning is enhancing these abilities;
- Data diversity and
dispersion is a challenge we all feel in our everyday lives and our ambition is
to consolidate and consequently transformation it into actionable information;
- Sustainability is a topic
that is very much at the top of Sonae’s agenda and we will continue to contribute
to maintain it in everybody’s top-of-mind.
Our challenges were also defined through a set of tools we use every day
at the company to develop prototypes, such as our eCommerce APIs or datasets with
relevant basic information to perform predictive sales analysis. Likewise, our
physical presence was also planned in that sense, in the form of a stand that
provided countless interactive moments, including the virtual experience of
spending a day at Sonae BIT using Google Cardboards.
Additionally, we also tried to contribute with knowledge through talks on
Predictive Analysis and Digital Architectures. These two moments were very sought
after and allowed to exchange experiences and influence some of the projects. It
is always a pleasure to watch these projects being presented at these type of events,
but the icing on the cake was to see how our many challenges were addressed and
how agile the tools we provided were made. Including Google Cardboards!
I would like to finish by thanking the Cartão Dá team, who provided us
with the awards granted to the winners of our challenges, and, of course, to
Bright Pixel for putting together a fantastic event. I would also like to
invite all of you (including those who did not attend Pixels) to get in contact
with us in case you are interested in these topics: you can reach us on
Twitter, @BMourao, or through my email.
IT Labs Lead at Sonae BIT