The "Retail Book of Innovation 2015” won the "External
Publication” category of the European Excellence Awards 2016, an initiative that
awards the best communication and public relations projects across the world. Applications
are analysed by a jury of 40 experts from all over the world, who evaluate the
projects’ innovation, implementation, strategy and impact, electing the
finalists and winner of each category.
This award is the recognition of the work led
by a wide team – of those who dreamt, developed and carried out the Innovation
initiatives which are the substance and reason for this publication, and of
those who guaranteed its conception, development and production. This
distinction awards one of our preferred mechanisms to amplify our approach and
the results we obtain through Innovation, but it mostly honours everyone who made
way for the development of the 70 listed projects.
Innovation is a strategic cornerstone in Sonae and
we will continue to invest heavily – on a financial and human level – to make
sure we keep on providing answers to the needs and preferences which will arise
across the different business contexts and that Sonae continues to position
itself as a benchmark multinational company. Likewise, we will also continue to
recognise the external and internal contributions to our results in the
production of Innovation.
2016 ends the way it
began: we kicked off the year with the Excellence Awards – Innovation in Retail
by APED, where we won in every category we competed, and we close the year with
a European recognition of the way we communicate and value the participation of
our internal teams and partners in the production of Innovation.
Upon the celebration of
this achievement, we are already turning our attention to the next edition. The
goal is for it to be, once more, appreciated internally and externally, an effective
means to position Sonae as an undeniable key player in the field of innovation
in Retail and, thus, trigger collaborations that elevate us towards an even
higher level of performance.
Head of Innovation and Future Tech