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Pitch Day Health & Wellness brings together 11 European startups

20 November 2017

Event provides hints on the future of health

On the 10th November, 11 European startupsbrought their most innovative propositions in the field of Health &Wellness (H&W) to Sonae Learning Centre, in Maia.

With this initiative we have tried to face thegreatest challenges presented to us by the market and society: researchadvances, technology development and the increasingly fast way of processingdata are changing the paradigm in every field, and Health & Wellness is noexception. Actually, it's rather the opposite: it is in this field that wedefine the way we will live in the future, extending our well-being and qualityof life. And I must say that we've been surprised by the projects' disruptionand the quality of the interventions, which have broaden our horizons.

We are interested in knowing the best organisationsworking in different fields, as we believe in the power of partnership topromote innovation and improve the value proposition we provide our clientswith. We've received 11 startups, hailing from Portugal, Spain and the UnitedKingdom, selected from a set of over 80 which were referenced by partners likeICEX (Spain), the Department for International Trade (UK), Business France(France), Startup Braga (Portugal), Instituto Pedro Nunes (Portugal), amongothers. This was the first time we went ahead with an initiative that may allowus to devise a collaboration strategy with startups, either through pilotprojects or even the active integration of solutions in Sonae MC's operations.

This type of initiatives show us the infiniteevolution in this area and, thus, we want to go on stimulating an openinnovation ecosystem for technology development, aimed at looking for answers toconsumers' needs in  the fields ofhealth, nutrition and well-being, so that our clients have permanent access tothe best and most advanced solutions in this area.

Sonae MC Executive BoardMember

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