Pitch Day Health & Wellness brings together 11 European startups
Event provides hints on the future of health
On the 10th November, 11 European startups
brought their most innovative propositions in the field of Health &
Wellness (H&W) to Sonae Learning Centre, in Maia.
With this initiative we have tried to face the
greatest challenges presented to us by the market and society: research
advances, technology development and the increasingly fast way of processing
data are changing the paradigm in every field, and Health & Wellness is no
exception. Actually, it's rather the opposite: it is in this field that we
define the way we will live in the future, extending our well-being and quality
of life. And I must say that we've been surprised by the projects' disruption
and the quality of the interventions, which have broaden our horizons.
We are interested in knowing the best organisations
working in different fields, as we believe in the power of partnership to
promote innovation and improve the value proposition we provide our clients
with. We've received 11 startups, hailing from Portugal, Spain and the United
Kingdom, selected from a set of over 80 which were referenced by partners like
ICEX (Spain), the Department for International Trade (UK), Business France
(France), Startup Braga (Portugal), Instituto Pedro Nunes (Portugal), among
others. This was the first time we went ahead with an initiative that may allow
us to devise a collaboration strategy with startups, either through pilot
projects or even the active integration of solutions in Sonae MC's operations.
This type of initiatives show us the infinite
evolution in this area and, thus, we want to go on stimulating an open
innovation ecosystem for technology development, aimed at looking for answers to
consumers' needs in the fields of
health, nutrition and well-being, so that our clients have permanent access to
the best and most advanced solutions in this area.
Sonae MC Executive Board