We were very pleased to see that the Portuguese consumers elected Jullie, by Becken – Worten exclusive brand – "Product of the Year” in 2017, in the category of "Soup Machine”. The distinction was granted on 7 February and awarded a product that we believe to have differentiating qualities such as versatility and simplicity, while at the same showcasing what we do best in terms of innovation at Sonae.
This award comes at a time when Becken has been strengthening its position in the domestic market, standing strong as a brand that is closer to consumers and wishes to make their everyday lives easier. For us, Jullie is a product that is a key help in the everyday life of Portuguese consumers, who are increasingly in favour of healthy food and of a particular lifestyle in which Sonae also wants to be present.
In Worten, our ambition is to continue to have a positive influence on consumers’ daily lives and we believe projects like Jullie, by Becken, can take on great relevance in our business model. I would also like to congratulate the team involved in the project and express our gratitude to consumers for this distinction, which will certainly drive us to persevere with added momentum.