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Raul Magalhães

APLOG’s new challenges

15 June 2018

Sonae is connected to APLOG – Associação Portuguesa deLogística – since its foundation, in 1991, and has always been present in itsdevelopment and affirmation within the national and international landscape.Thus, I was very proud to accept my appointment as APLOG Chairman, effectivefor the three-year period between 2018 and 2020, during which we will face bigchallenges concerning the value chain, the importance of the client, and theimplementation of new technologies in more and more demanding distributionlogistics.

Since the beginning, APLOG’s mission has been to shareits expertise in Logistics and its most relevant and structural processes inthe business and products value chain – which, in the beginning, was somethinginnovative in an area that wasn’t seen as core and had no visibility, neitheras solution facilitator nor as process optimizer.

Companies such as Sonae, and retail in particular(Sonae MC), have contributed to the discussion, implementation and broadcast ofnew processes and removed Logistics from specialised management to place it onthe board, with all it implies in redefining strategies and in a different wayto assess and read business. Several members of our organization have beenprotagonists in this double revolution; internally testing and trying theadvantages and benefits of these changes and new approaches, also helping broadcastthem, creating what is nowadays called "favourable ecosystems” to itsdevelopment and dissemination.

27 years later, Logistics and the Supply Chain arepart of the daily routine of companies and their decisions, and also integratetraditional academic curriculums, including developments and specialisations inPostgraduate courses and MBAs. And Sonae will be present once again with therichness of the diversity of its businesses and value chains as well as itsinnovation capacity, the courage to break paradigms down and performqualitative leaps, unafraid to implement and share them, involving all partiesin the value chain, suppliers, clients, logistic operators, technological areasand HR management.

After 27 years, History does not repeat itself; it isreinvented with different protagonists, however founded in the same values andprinciples.


Raul Magalhães
Head of International Logistics

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