Sonae is connected to APLOG – Associação Portuguesa de
Logística – since its foundation, in 1991, and has always been present in its
development and affirmation within the national and international landscape.
Thus, I was very proud to accept my appointment as APLOG Chairman, effective
for the three-year period between 2018 and 2020, during which we will face big
challenges concerning the value chain, the importance of the client, and the
implementation of new technologies in more and more demanding distribution
Since the beginning, APLOG’s mission has been to share
its expertise in Logistics and its most relevant and structural processes in
the business and products value chain – which, in the beginning, was something
innovative in an area that wasn’t seen as core and had no visibility, neither
as solution facilitator nor as process optimizer.
Companies such as Sonae, and retail in particular
(Sonae MC), have contributed to the discussion, implementation and broadcast of
new processes and removed Logistics from specialised management to place it on
the board, with all it implies in redefining strategies and in a different way
to assess and read business. Several members of our organization have been
protagonists in this double revolution; internally testing and trying the
advantages and benefits of these changes and new approaches, also helping broadcast
them, creating what is nowadays called "favourable ecosystems” to its
development and dissemination.
27 years later, Logistics and the Supply Chain are
part of the daily routine of companies and their decisions, and also integrate
traditional academic curriculums, including developments and specialisations in
Postgraduate courses and MBAs. And Sonae will be present once again with the
richness of the diversity of its businesses and value chains as well as its
innovation capacity, the courage to break paradigms down and perform
qualitative leaps, unafraid to implement and share them, involving all parties
in the value chain, suppliers, clients, logistic operators, technological areas
and HR management.
After 27 years, History does not repeat itself; it is
reinvented with different protagonists, however founded in the same values and
Head of International Logistics