In our own words
We Blog
David Ferreira Alves
A day in your future
05 April 2018

On the 20th March, during the morning, I had the privilege of having Alexandra, a student at Escola Aurélia de Sousa, in Porto, as my "Right Hand”. This initiative by Sonae Activshare in partnership with Junior Achievement Portugal (JAP) had the participation of several of my colleagues at Sonae MC’s Executive Board and over 60 volunteers from the whole Sonae Group (from North to South).

The idea is to provide these 9th grade students with a special day: a glimpse of the daily life in the labour world. These young men and women join us through our day and our professional duties, from meetings to presentations or tasks to be performed. This is a great way to introduce Sonae’s world to students, as well as our culture and work ethics, as they realise the various work areas and careers that exist in a group such as ours. For our teams, it is an excellent example of community support and active listening of young people, promoting the values of Sonae MC.

Alexandra was stunned at the diversity within Sonae MC and loved the experience. In her words, the school gained a new perspective for the future and she acquired extra energy to make her way to a labour world as rich as ours.

A special mention for JAP, an important partner in several initiatives throughout the last 11 years. Almost 20 thousand students involved in several initiatives and 11 thousand voluntary hours made available by Sonae and more than 1200 co-workers. One example is the programme "Economy for Success”, which I have been presenting to a 9th grade class at Escola EB 2/3 of Guifões. It comprises five sessions on self-knowledge, education options and lifestyle that culminate in personal finance management. They are an audience that is knowledge thirsty and very participant, with whom it is a pleasure to share knowledge and expertise.

In the end, I would like to ask everyone to give back to the communities we are a part of. Our knowledge, our lives and we, ourselves, can help others at personal or professional level. Sonae MC’s values also include this contribution from all of us. We have Missão Continente and Sonae Activshare to help us do it. All we have to do is apply. I can tell you it’s worth it.


David Ferreira Alves, Executive Board Member of SONAE MC

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